What is Your WHY?

April 6, 2008

by Steven

When we start coaching someone, we focus on helping them figure out their “WHY”. Why are they doing whatever business they’re doing?

People always tell their goals.

That’s fine. You need goals.

But the REAL truth is, WHY are YOU doing this business?
There’s a big, big, big reason, something that will keep you going.

If your “WHY” is a 70% and you come up against an obstacle that’s a 72%, you’re gone! You’ll drop out, disappear.

But when your “WHY” is so huge that it can’t be overshadowed, THEN you’re there to stay and be successful.

When I first started coaching and people would write down their “WHY”, it was usually money. They want to make so much money, or pay off a hospital bill, or replace an old car. Whatever.

But your REAL “WHY” is never money. It’s always about who you really are.

Why are you on this planet? What is it you were meant to do? In one form or another, you’re here to change lives, touch lives, help people.

It’s NEVER about the money.

When I coach a person, I always tell my own “WHY”. It’ll give you a starting point. So I’ll share it with you.

The #1 reason I’m in this business, that I’m here on this planet, is because I want to spend more quality time with my family. People say, “Steve, that’s crazy. You work full-time in network marketing, you work at home. You’re already right there.”

Yes. BUT … I treat business as business. When I’m in the office, I’m in the office. Same as if my office was 20 miles away.

Yeah, I can walk into the kitchen and grab a sandwich and see the family.

But this is a business. I treat it like a business.

I’ve seen it all. Everytime a company or distributorship explodes and goes away, it’s because of greed and ego.
Beware greed & ego. Stay away.

The people we attract don’t have a greed & ego problem. They are humble people, people who want success.

But there’s more to this “WHY”. It’s very personal …
just as your “WHY” should be.

My school teachers were pessimists. They’d tell me, “You’re no good. You’ll never amount to anything. You’ll never have a pot to pee in.”

But I programmed my mind to reject what they told me.

My mother, would say, “Steve, I love you. I’m proud of you. You can do anything you want.
Look at that beautiful picture you drew for me!”

At 7 years old, I made a conscious decision that I liked my Mom’s reality better than I liked my teachers reality.

So when my teachers or anyone started running me down, I’d just step into the theater of my mind. I’d picture & hear my Mom saying what a great kid I was. I’d literally feel her hugging me.
I’d stop feeling bad.

So now, to feel good about myself, I MUST help people.

There’s a husband and wife team that was with a network marketing company for 2 years and never sponsored anybody. We’ve been coaching them 7 or 8 months. It’s amazing. They may win the top recruiter award in their company this year. They’re sponsoring 10 or 12 people a month.

They’ve gone from their heads to their hearts.

You’ll hear me say this a lot. It’s NOT a sales business.
It’s a teaching/mentoring business. They’re not selling anything. I mean, really, they’re NOT selling anything.
They are Paying It Forward.

So my first bit of coaching is, figure out your own “WHY”.
Write it down. Test it mentally. (Is it enough to keep you going in VERY tough times?)

CRITICAL: If you don’t have a very strong, written “WHY”,
you have almost NO chance of sticking around long enough to be successful in this business.

When you’re happy with your “WHY”, Post a Comment on it. We’ll talk about it.