Making Money in a Slow Economy

November 5, 2008

by Steven

The ironic twist is that these cost saving actions you take that make you invisible actually seem like the logical and prudent actions to take.

When money seems to be getting scarce it seems like the prudent thing to do is to cut back on expenditures. In most circumstances cutting back is the appropriate action.

But think about this in terms of money: If the flow is slowing down, do you really want to turn the faucet down even more? Or would it be more prudent to open the tap as wide as possible to allow the maximum flow even during a dry spell.

If you work for someone else and have to drive your car to get to work to get paid, would you cut back on spending for gas if money was getting tight. Without gas you wouldn’t be able to drive to work, and you wouldn’t be able to pick up your pay check.

If you don’t show up at work you are invisible as far as the payroll department is concerned. If you aren’t seen, you aren’t paid.

This is true in your own business as well. If you aren’t seen, you aren’t paid. In order to be seen in your own business you have to keep up your promotion. You have to let people know that a slow economy is not going to affect your business.

Think about the impression you convey to potential customers or associates when you draw back because of a slow economy. Will they see you as a reliable source for products they want? How much enthusiasm will a prospective recruit have if they think you are cutting back?

New customers are the lifeblood of any business. We never neglect old customers and we never forget that every customer is the most important customer. But all businesses need a constant influx of new customers to keep them healthy and growing.

In network marketing new customers are more important because it is from within our customer bases that we will recruit new dealers. And it is the commissions we earn from the new dealers we recruit and train that will ultimately propel us upward through the economic strata.

This may seem like a tough time, but it can only be truly tough with your permission. It is not actually tough until you say it is. It is when you say it that it becomes true.

If you decide that you are tougher than the times seem, then that is what becomes true–and you become the winner.