Attrition

One of the biggest challenges in Network Marketing is the attrition factor. Attrition means that people quit the business too soon, not giving themselves and their business a chance to thrive and take root.
Attrition is generally not caused by the Network Marketing companies themselves, but by unrealistic expectations by the distributors. New recruits are often told that they can make huge sums of money, practically overnight, usually with minimal work.
The problem is that most people lose interest after a short while because they are not making as much money as they would like. They don’t have a steady supply of prospects and customers, and they’re not signing up new distributors or customers.
That’s a pretty uneasy feeling if you’re trying to build a long-term residual income with your Network Marketing Company. You may have to “replace” good people in your organization.
We as leaders are doing a disservice to not only our new partners but to ourselves if we use “pie in the sky” numbers while recruiting. Yes, there are times when those numbers are good to use but you may be setting up false expectations.
In my opinion, the short term gain is not worth the chance of losing a long term partner and the related residual income. By telling your potential new partners they can grow a reasonable income over time, of say $15,000 per month. And that may take time to work at. You are telling them it is indeed hard work, and it is worth it.
Most people can not wrap themselves around the thought of making 6 figures a month, so if they make only a 5 figure income, in their mind they might have failed, and that is tragic.
I always look for the new partner to make a long term commitment, not only to the company, but more importantly themselves. Four months minimum, preferably one – two years.
Being upfront is important, be honest, have integrity. Look for the long term, not only for yourself, but every one of your partners. When you do this you will see the attrition rate decrease and income increase.