Facebook Home Page Redesign Details
It has been leaked that Facebook was testing a new homepage design. Screenshots revealed a few interesting changes, such as a decrease in size for the Facebook Publisher box and a new, Friendfeed-like “Top News” filter for the news feed.
Here we have an exclusive inside look into the new home page, engagement ads, and more. Below, we provide a detailed explanation of the new Facebook home page.
Changes to the Home Page
In this four page document, Facebook outlines the benefits of the redesign to advertisers who will clearly be affected. First, Facebook states its goal for the new homepage: “simplifying the user experience on the home page by introducing Top News and Recent Activity streams.”
Here’s Facebook’s full explanation:
“Facebook is simplifying the user experience on the home page by introducing Top News and Recent Activity streams. Now, when users log on to Facebook for the ﬁrst time in a while, they will see the most important stories that they missed while they were away. From there, users can navigate to the real-time stream and toggle between both views throughout their sessions. In addition to making it easier for users to view content that is most relevant to them, this change also speeds up the time it takes for the home page to load and makes birthday reminders more prominent.
Ultimately, Facebook believes these changes will increase engagement on the home page by surfacing more relevant stories to users.”
Summary: The new home page emphasizes on toggling between views and feeds in order to personalize the experience. It also decreases Facebook’s load time, which will likely have a major impact on time on site and bandwidth costs.
News Feed Changes
Facebook then details the changes to the News Feed. There are two different ways to view it: the summary view (Top News) and the real-time view (Recent Activity). The first filter is a prominent feature of and likely the FriendFeed team had something to do with building Top News. It also looks like Facebook is removing the Highlights section on the right hand sidebar of the home page in favor of the Top News filter.
Oh, there is one more doozy: Facebook is bringing back a lot of new information to the News Feed. From Facebook’s document:
“Facebook has also put information back into the stream that people have asked for, including photo tags, friend acceptances, relationships, Event RSVPs and group memberships. In addition, birthdays are now viewable above the fold.”
We’ve heard complaints about losing these news feed items from the last redesign, so it’s a plus that the world’s largest social network is bringing them back.
Engagement Ads and Fan Pages
Facebook believes the upcoming changes are a boon for brand advertisers. The first piece of news: fanning, RSVPs for events, and virtual gifts will reappear in the social stream organically, which makes it easier for brands to expand their reach across Facebook. The right column of the homepage is also stripped down, which will make ads on the home page more prominent.The last thing Facebook addresses is the new designs impact on Pages. The company believes it will increase the number of new fans on Facebook pages. Their explanation:
“The opportunity to acquire Fans increases with this new home page design. This is due to several reasons including the migration of Fan stories into the center stream, and the increase in “Suggestions” from one to two connections.”
There is no indication of when this new design goes live.
What do you think of the possible upcoming changes?business
Tags: facebook, freindfeed